Discovery

Strategic Discovery

Phase 1 of the brand identity system process

This intake is used to collect the baseline information required to build a brand identity system that stays consistent under real-world use, growth, and pressure.

It takes most people about 10–20 minutes. Some questions are short, some are not. Answer what you can with clarity and honesty. If you're unsure on a question, it's fine to say so.

Before you start

To keep this efficient, you may want the following on hand:

• Your current website and social links (if applicable)
• Your current logo files (if they exist)
• A short list of competitors or similar businesses
• Your best guess at timeline, priorities, and constraints

What happens next

After you submit the form, I'll review your answers and use them to prepare the strategic direction and system decisions for the next phase.

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